The new face of NGOs

There’s an overarching problem with NGOs and it centres on the fact that the entity is wholly dependent on outside funding to exist. If the funding goes, no matter how good the cause is, so does the organisation. “Even though many businesses have CSR funds that go to NGOs, they’re still vulnerable if the purse strings tighten,” says Kerrin Black, founder of Faces of Hope, a cancer awareness and fund-raising NGO. “What’s needed is sustainable income and a mutually beneficial relationship between business and charity, so that’s how Faces of Hope has come to be what it is today,” Black says.